北极牌。
《品牌字体设计》是由张爱鹏等主编,华中科技大学出版社出版的一本书籍。本书主要以基于工作过程的典型设计项目为例,从工作过程中经常使用的字体设计入手,分别在每个章节中融入字体设计基础知识,让学生在设计制作字体中掌握必要的技能。
内容简介
本书让学生在做中学、在学中做。字体设计最终目标是为塑造更好的品牌形象,因此冠以“品牌”二字,这既是一种升华,也是适应品牌发展的趋势所需。本书以字体设计的案例形式分别讲解字体在典型的实践工作项目中如何进行定位构思、创意设计、软件操作设计等一系列工作。
通过不同案例的讲解实战,使学生能够独立完成相关的字体设计任务,满足工作岗位的需要。本书的案例均为一线的客户案例,具有较强的针对性和实战性,能充分调动学生学习字体设计的积极性。同时,让学生全面熟练掌握品牌字体设计的技能。
陈立奇(1945.4— )男,晋江人。1969年毕业于南开大学化学系。1978年1月以来任国家海洋局第三研究所副研究员、研究员、副主任、副所长,期间于1981年8月至1983年12月到美国多德岛大学海洋研究生访问。1994年12月任国家海洋局极地考察办公室主任。曾任中国极地考察工作咨询委员会秘书长。 Prof Liqi Chen, graduated from NankaiUniversity, Tianjing, China in 1969, as visiting scholar during 1981-1983 inGraduate School of Oceanography, URI, USA.
He has appointed as Director of Key Laboratory of Global Change and Marine-Atmospheric Chemistry, Third Institute of Oceanography, Xiamen, China sinceApril 2002 and as Hon. Director and Professor in Chinese Arctic and AntarcticAdministration, Beijing, China since May2001. He used to be a Director and Professor in Chinese Arctic and AntarcticAdministration, Beijing, China, Deputy Director and Professor of TIO, SOA,CHINA, Researcher in Third Institute of Oceanography, SOA(State OceanicAdministration), Xiamen, China, and Lecturer in Nankai University, Tianjin, China.
He is conducting “Carbon Fluxes in thewestern Arctic Ocean and Bering Sea and its response to the Arctic rapidchange, a key program of NSFC; “Using Pb isotopic tracer to study atmosphericpollution over the Zhongshan Station in East Antarctica “ a program of NSFC ;“Atmospheric Chemistry Investigation over the near shore China Seas”, StateSpecial Project ; “Transport of atmospheric pollutants over China Seas andtheir impact to marine ecosystem”, State Commonweal Project and ”Research on carbon cycle and marineaerosols in First and Second Chinese National Arctic Research Expedition” .
He was as a leader and participated,as Chief Scientist and Team Leader inChinese National Antarctic Research Expedition to the Southern Ocean during July-September1999, and in Chinese National Arctic Research Expedition to the Arctic Oceanregion, Antarctica during Nov 1996-May 1997; Scientist in Chinese NationalArctic Research Expedition in Honghe Station, Ny Alesoud, Svalbard Islandsduring August-September 2005. PolarExpedition From Murmanske of Russia to North Polar by “Soviet Union” NuclearPower Icebreaker during June-July 1998;AtmosphericExpedition in Tibet Plateau in May 1998.
He has published over 90 papers and 10monographs.
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本文概览:北极牌。《品牌字体设计》是由张爱鹏等主编,华中科技大学出版社出版的一本书籍。本书主要以基于工作过程的典型设计项目为例,从工作过程中经常使用的字体设计入手,分别在每个章节中融入字...
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